Gustavo Quiros

UX & Product Design Lead | Design Strategy | Customer Experience | Design Systems
US Citizen | San Diego, California

Experience (9+ years)

Education

Certifications

Highlights in

Design & Development

Brand and product work from Token Agency client projects Case study One year leading global product migration and rebranding, transforming Honeywell's safety division into PIP's unified brand across Americas, Europe and Asia. Role Lead UI/UX Designer | Product Designer Years 2025 – 2026 01 Orchestrating global product migration Design leadership across packaging, documents and interfaces, ensuring brand cohesion under tight deadlines. Product Migration UX Design Brand Guidelines Global Operations Packaging & Labeling MetLife CSS mockup Case study Four years leading CX/UX strategy, design systems and user research, turning complex insurance processes into clear, intuitive digital experiences across mobile and web platforms for three international markets. Role UX/CX Lead | Senior UI/UX Designer Years 2022 – 2025 02 Driving cross-market insurance transformation Design leadership across mobile and web portals, aligning international products while simplifying complex workflows. UI/UX UX/CX Strategy Design Systems Interaction flows Global Alignment Patient billing screens from the Curae Health platform Case study Led the design of healthcare financial experiences, simplifying complex patient and operational workflows into scalable, intuitive patterns alongside product and engineering. Role Senior UI/UX Designer Years 2022 – 2026 03 Making healthcare billing make sense Simplifying patient and operational financial workflows for a healthcare platform. UI/UX Design systems Healthcare Internal platform and website work for BJC Health Case study One year leading internal platform design and website maintenance, creating secure web interfaces, structural architecture, and user flows for confidential healthcare operations. Role Lead Designer | Web Interfaces Years 2022 – 2023 05 Designing confidential healthcare systems Internal-use platform architecture and user flows, alongside public website maintenance. UX Design Information Architecture User Flows Healthcare Systems Confidential Projects Brand and product work from Token Agency client projects Case study Five years leading UX strategy, user research and creative direction, turning client business goals into cohesive digital experiences across interfaces and products. Role Lead UI/UX Designer | Creative Lead Years 2017 – 2022 05 Leading design strategy across client projects Research, journey mapping and creative direction for websites, products and campaigns. UI/UX Research Brand Marketing Graphic Design Placeholder image for upcoming case study Case study This case study could be our next project together — showcasing my abilities in UX strategy, branding, marketing, and design systems. Let’s connect to collaborate. Role Lead Designer | UX/CX Specialist 07 Coming Soon — Collaborate with Me Future project placeholder highlighting my abilities in UX, branding, marketing, and design systems. UX Strategy Branding Marketing Design Systems Collaboration