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Token Agency

UX Strategy, Branding & Marketing Design

At Token Agency, I led UX strategy across websites, digital products and customer-facing experiences. My role extended beyond product design into branding, marketing campaigns and graphic design, ensuring cohesive customer journeys across all touchpoints.

I directed user research, usability testing and journey mapping to identify pain points, while also guiding creative direction, ads and marketing assets to unify digital and brand experiences.

Token Agency UX and Marketing Work
Role
Lead UI/UX Designer | Creative Lead
Duration
5+ Years
Platforms
Websites, digital products, marketing campaigns
Markets
Client projects across multiple industries
Scope
UX strategy, user research, branding, marketing, ads, graphic design

01 — the challenge

Unifying product and marketing experiences

  • Fragmented journeys. Websites, products and campaigns lacked cohesion.
  • Unclear pain points. Needed research and testing to identify user frustrations.
  • Brand consistency. Ads and marketing assets had to align with digital experiences.

The goal was to deliver integrated, research-driven and brand-consistent experiences.

02 — my role

Sole creative lead across products and campaigns

I directed UX, branding and marketing design across client-facing platforms.

  • Led UX strategy across websites and digital products
  • Conducted user research, usability testing and journey mapping
  • Guided branding and creative direction initiatives
  • Designed marketing campaigns, ads and graphic assets
  • Ensured cohesive customer experiences across touchpoints

03 — approach

Principles that guided solutions

Each principle below shaped how challenges were solved.

01

Research-driven design

User-centered insights

Problem. Pain points were unclear without structured research.

Solution. Applied usability testing, journey mapping and iterative improvements.

02

Cohesive branding & campaigns

Creative alignment

Problem. Marketing assets risked inconsistency with product experiences.

Solution. Unified branding across ads, campaigns and digital platforms.

03

Integrated customer journeys

Experience cohesion

Problem. Customer-facing experiences felt fragmented.

Solution. Designed unified flows and improved usability across websites, products and marketing campaigns.

04 — impact

What was delivered

  • Unified customer experiences across websites, products and campaigns
  • Improved usability through research and testing
  • Consistent branding across ads, marketing and digital platforms

Specific metrics and results are confidential.

Click here to see my work files

05 — reflection

What I took from it

This project reinforced the importance of research, branding and marketing integration in customer-facing design. It sharpened my ability to:

  • Lead UX strategy across diverse projects
  • Translate research insights into design improvements
  • Balance creative direction with marketing and usability needs