Healthcare financial platform & Curae product experience
Curae Health is a healthcare financial technology company providing liquidity, payment acceleration and revenue solutions for healthcare organizations and their clients.
I worked as the sole senior UI/UX and graphic designer, shaping the public-facing product experience across Curae Health and its Curae platform, alongside the marketing and sales assets that supported it.
01 — the challenge
The goal was to make healthcare finance understandable and approachable.
02 — my role
As the senior designer, I owned and supported work across Curae Health and Curae:
03 — approach
Each principle below is the one that decided how its problem got solved.
01
User-centered communication
Problem. Users struggled to understand how Aquina's solutions actually worked.
Solution. Led with clear value propositions, prioritized progressive disclosure, and arranged content around real use cases.
02
Scalability
Problem. Both companies needed to feel connected while serving different stages of the user journey.
Solution. Defined Curae Health as the parent platform, positioned Curae as the core product, and shared layouts and components across both.
03
Trust through consistency
Problem. Financial decisions in healthcare require confidence and transparency.
Solution. A clean, professional visual hierarchy, plain language over financial jargon, and intuitive interactions that reduce uncertainty.
04 — impact
Specific metrics and results are confidential.
05 — reflection
Designing across a parent and child ecosystem reinforced how much clarity, consistency and trust depend on each other. The work sharpened my ability to translate complex concepts into understandable experiences while balancing business and user needs.